“Stage 1, standby!” On the morning of April 19, the command echoed over Pattaya, Thailand, marking the official start of an IPSC Level 3 match. Amid the rapid bursts of gunfire, competitors held their breath, locked onto targets, and swiftly transitioned between positions.
Inside the competition zone, athletes wore EARMOR tactical headsets, staying laser-focused on their performance. Outside the arena, a carefully designed EARMOR experience zone, a towering 3-meter-high branded backdrop at the entrance, and bright yellow EARMOR-branded fencing surrounding the targets made the brand’s presence impossible to miss. This bold setup not only showcased EARMOR’s deep involvement and support for the event but also set the stage for a landmark announcement:
That very day, EARMOR officially signed an exclusive 2025 partnership agreement with the Thailand Practical Shooting Association (THPSA), the official IPSC body in Thailand. This competition marked the start of a strategic collaboration in which EARMOR will serve as THPSA’s sole tactical headset partner for the coming year, supporting all THPSA-organized competitions.
A Partnership Built on Performance
As IPSC’s official body in Thailand, THPSA hosts world-class, highly competitive matches that attract top-tier shooters from Southeast Asia and around the globe.
In competitive shooting, hearing protection is directly linked to operational performance. THPSA holds extremely high standards for equipment, requiring gear to withstand extreme conditions while actively enhancing competitor performance. EARMOR’s selection as THPSA’s officially recommended tactical headset was no coincidence—it reflects years of dedicated innovation and leadership in the hearing protection field, anchored by three core advantages:
- Superior Noise Reduction: Advanced smart chips and adaptive noise-canceling algorithms detect and filter explosive impulse waves within milliseconds, safeguarding hearing health.
- Versatile Adaptability: From shooting range training and daily patrols to professional operations, EARMOR’s diverse product lines cover a wide range of tactical needs.
- Brand Credibility: Trusted by elite military and law enforcement units worldwide, EARMOR has earned multiple international certifications, cementing its reputation for reliability and technical excellence.
Deepening the Collaboration
With this partnership in motion, EARMOR and THPSA are launching a multi-layered, multidimensional cooperation model across event sponsorship, technical support, marketing, and product development:
- Core Equipment Sponsorship: As THPSA’s exclusive tactical headset partner, EARMOR will provide professional-grade hearing protection for official events, ensuring competitors receive the best possible experience.
- Brand Integration Across Visuals: EARMOR branding will be deeply embedded across competition posters, award ceremony backdrops, Thai national shooting team uniforms, and other key visual elements, creating a seamless fusion between the EARMOR identity and the THPSA event landscape.
- Immersive On-Site Experiences: Dedicated EARMOR product demo zones at major competitions will offer hands-on experiences, connecting the brand directly with shooting enthusiasts.
“This isn’t just about brand exposure,” emphasized Mr. Huang, EARMOR’s CEO, at the signing ceremony. “It’s a critical move to drive product innovation and deepen market penetration.”
A Winning Start
After intense competition, the IPSC Level 3 match concluded successfully. Notably, Srirattanan Jaratphot (Akorn), EARMOR’s official brand ambassador, claimed the Standard Division Overall Champion title at the event.
With this milestone partnership now underway, EARMOR and THPSA are just beginning their journey together. This exclusive collaboration not only marks a major leap forward for EARMOR’s international brand influence but also signals a new milestone in its global expansion strategy. Over the next year, EARMOR will be fully integrated into every facet of THPSA’s competitions, continuously empowering competitors with top-tier hearing protection solutions.
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